Digital savvy Melbourne Convention Bureau (MCB) has launched the latest innovation in its digital suite pushing new frontiers to assist business event professionals with a brand-new interactive video planning tool – Ready. Set. Melbourne.
Somewhere between video show reel and a choose-your-own-adventure book, Ready. Set. Melbourne is a new interactive video experience that integrates engaging clickable options for business events professionals to access information about Melbourne’s and regional Victoria’s capabilities as a business events destination.
Deepening the connection to viewer led-and-tailored content the interactive video experience allows association decision makers, appointed event planners and attendees to select a video version that resonates most with the information they are seeking in a specific moment of their planning journey.
All videos are infused with further interaction points, providing in-depth local knowledge and helping viewers to host, plan and attend a conference or corporate incentive program in and around Melbourne.
Interactive content is nothing new to MCB. Victoria, Australia’s lead agency in acquiring and delivering business events has a growing history with digital leadership, which first started with the award-winning Melbourne Virtual Site Visit launched pre-pandemic.
MCB has since followed up with the launch of the Delegate Destination Site, digital bid books, virtual planners and exhibitor tool kits and virtual booth enhancements with animated avatars demonstrating a higher level of digital maturity and preparedness for changes within the global business event landscape expedited by the pandemic.