Is a TikTok video better than a CV? Perhaps not for administration roles but global hotel group Hilton has launched #HireMeHilton, a recruitment campaign asking for people applying for Australian entry level jobs to submit a TikToK video, rather than their CV.
Applicants are asked to send a 30-60-second video on TikTok to explain the role they are applying for and how they would go “above and beyond” for guests. They also need to use @hiremehiltonau in their posts and the #HireMeHilton hashtag.
The campaign is aimed to fill a diverse number of mainly entry level roles across its 17 properties in Australia, and comes off the back of independent research, which suggests that 68% of Gen Z’s are more comfortable applying to jobs via social media than submitting a CV. With 82% stating that the time it takes to write a CV and covering letter would be enough to put them off applying in the first place.
Hilton Regional human resources director Mary Hogg told Australian Financial Review that video applications could be a better indicator of a person’s suitability to hospitality & events, than a CV.
“When you need somebody who’s going to have really good interpersonal skills, to be able to handle guest relationships or any of that side of things, you’ve got no idea [if they can do that] from the paper side,” She said.