W SYDNEY DARLING HARBOUR to open 12 October 2023

General Manager, Craig Seaward W Sydney GM “W Hotels is a brand that was born in New York, but destined for Sydney

W Sydney will open its doors on Thursday 12 October, 2023. Having already made its mark on Darling Harbour with its iconic curved architecture, W Sydney will ‘energise the city when it opens’ says the press release, seamlessly blending the luxury liberated W Hotels DNA with Sydney and Australia’s cultural touchstones to create an all-encompassing day-to-night dining and social destination and a sleek retreat.

At the apex of Darling Harbour, and of W Sydney’s bold curves, is the hotel’s remarkable double-level bar, 29/30. Set to become one of Sydney’s most sought-after venues for executive get togethers, with dress circle views of the harbour looking out across a 30-metre mosaic-inlaid infinity pool, 29/30 is a place to revel at a higher level, enjoying wine, cocktails and a Basque-inspired tapas menu. The bar’s upper tier, on level 30, takes things up a notch, with chic yacht-inspired interiors and a menu of elevated cocktails and vintage Champagnes by the glass, from Dom Pérignon to Ruinart, and Krug to Armand de Brignac.

Across all of its spaces, W Sydney has collaborated with local artists, designers and creatives to bring the W vision to life. The wardrobe worn by the hotel’s talent has been curated in partnership with celebrity stylist Jess Pecoraro, whose clients include such icons as Louis Vuitton, Bottega Veneta and Fendi. Australian-Ukrainian tattoo artist Stanislava Pinchuk has also designed a tattoo of stars for the hotel’s guestroom corridors and muralist Sophi Oldling has imprinted her conscious, colourful art on the walls of BTWN. Even the driveway has been styled with a fleet of vehicles powered by W’s local automotive partner, Genesis Motors.

Says General Manager, Craig Seaward, “W Hotels is a brand that was born in New York, but destined for Sydney. The pulse of the city is so aligned with the W spirit – the sense of originality and curiosity, the unique take on luxury, the bold attitude. Eclectic and unexpected, this new hotel will be a beacon for the harbour, a hub of constantly evolving experiences and exciting spaces that unfold from morning till late and are deeply connected to the life of the city. We can’t wait to share W Sydney with our guests when we open our doors on 12 October.”