Tourism Australia’s specialist unit, Business Events Australia, has launched a toolkit of assets for the Australian business events industry, as part of a broader recovery strategy to aid the industry following the ongoing impact of COVID-19. This toolkit of assets could be a major help as EAs plan events for the year.
The industry toolkit will provide a ‘one-stop-shop’ for industry to access assets free of charge for use in a broad range of marketing initiatives, from selling Australia’s business events offering, to increasing delegate attendance. Members of the industry will be able to use the range of assets in event bids, pitch presentations, across their social media channels and other promotional platforms.
Assets include 30 and 60 second video vignettes, maps and other marketing collateral promoting key Australian business event destinations; information and fact sheets on funding programs; a social media guide; and logos.
Tourism Australia Executive General Manager of Events, Penny Lion said, “The toolkit has been designed to help drive consideration and conversion of business events (both domestic and international) with the aim of helping the sector recover from the impacts of COVID-19. By providing industry with access to quality marketing materials our goal is to help inspire, educate and rebuild desire for business events in Australia.”