Say goodbye to tired corporate gifts, and instead experience a real reason to celebrate this festive season.
When was the last time you heard someone raving about the amazing new toaster they bought? Or the company branded ballpoint pen they received last Christmas? It just doesn’t happen.
But that time they conquered their fear of heights on a skydive. Or learnt to surf. Or finally went swimming with whale sharks… Now that’s a good story!
In a way that material goods, branded company merchandise and cash bonuses cannot, experiences create memories and moments of bonding, camaraderie and stories worth telling. It’s these stories that create culture and folklore – and that’s how brands are built in the hearts and minds of employees, clients and customers. And this festive season you can tap into this well of goodwill by taking your corporate gifting and festive events up a notch.
When it comes to getting those festive events and gifts approved, we know the ones who hold the purse strings can sometimes need a little encouragement to do something different. But it’s hard to argue with the numbers.
- Non-cash incentives have been proven to be 24% more powerful at boosting performance than cash incentives (University of Chicago).
- In Australia, online search volume for experiences is in the billions each year (Hitwise).
- Those businesses defined as ‘experiential’ are four times more profitable, have two times higher average revenues and boast 40% lower turnover (Jacob Morgan, 2017).
- But more than that, people want experiences – more than ‘things’ and more than at any other time in history. In fact, 31% of household income is now spent on things to do, including travel, dining and entertainment (JP Morgan).
This festive season, stand out by choosing end-of-year gifts that people want – and that will have employees, customers, partners and clients raving about you and your business.
Experiences by their nature are fun, interesting and exciting. They’re also very personal – people have bucket lists, aspirations and things they’ve always dreamed of doing with the people they love. By putting the brand you represent on a moment of thanks, you can really stand out to your employees, clients and customers.
So this festive season it makes good business sense to choose experiences as your go-to gifting solution. Not only is it quick, easy and impactful, but it will also pay dividends by building a culture of truly engaged people who feel connected to your brand and who want to tell others about it.