Do you want to inspire confidence, command respect and help steer your organisation towards success? Then take note of these actionable insights from personal brand expert Jon Michail – you’ll learn how to cultivate executive presence effectively.
The evolution
Traditionally, executive presence was associated with a commanding physical presence, an authoritative posture and a firm handshake. But research by Coqual highlights a big shift in what defines executive presence today.
While physical appearance and confidence still matter, gravitas is now the most influential component. It encompasses confidence, self-assurance and the ability to make decisive choices under pressure. And it’s said to account for 67% of how leaders are perceived in terms of effectiveness.
To excel, leaders must develop and refine several key elements:
Gravitas
Central to executive presence, gravitas involves exuding confidence, maintaining composure and demonstrating reliability during challenging times. Jeff Bezos, CEO of Amazon, exemplifies this with his emphasis on resilience and flexibility. His approach balances confidence with emotional intelligence to adapt and persevere.
- Develop this by: Building confidence through self-awareness and resilience. Embrace challenges as opportunities to demonstrate your ability to handle pressure with poise.
Effective (verbal and non-verbal) communication: Leaders must articulate their vision clearly and engage their audience effectively. Oprah Winfrey believes “great communication begins with connection”. This highlights the need for leaders to understand and address the fundamental human desires for acceptance and significance.
- Build this by: Practicing clear and impactful communication. Pay attention to verbal and non-verbal cues to connect with your audience on a deeper level.
Image and values for first impressions: While it’s crucial to present yourself in alignment with personal and organisational values, it’s equally important to project a confident and impactful image. Authentic presence involves showcasing “brand you”; a reflection of your true self aligned with your professional identity.
- Work on this by: Investing in a personal style that enhances your confidence and credibility.
Make it work in the digital age
Did you know executive presence extends online? Building a compelling online presence helps you enhance visibility and engage with stakeholders authentically. And it needs consistency and alignment with your values and beliefs. When done effectively, it fosters trust and loyalty – and meaningful connections that open up new possibilities.
- Leverage tech by: Using social media and online tools to project your professional brand. Share insights, engage and reflect your authentic self.
