For those not in the know, Sophie Guidolin is a 35-year-old fitness influencer from Adelaide with claims to fame including gym ownership, a cook book and fitness modelling. She boasts around 542,000 Instagram followers and 18,000 YouTube subscribers. And she’s just been dubbed the latest Miranda Priestly (of The Devil Wears Prada) after her ad for an EA hit headlines.
Sophie, who is no stranger to controversy, had followers instantly highlighting the flaws, the lack of clarity and the strange requirements listed in her extensive three-page advert – which was deemed ultra-confusing by readers because it is open to “entry level through to highly experienced” applicants.
Once in “demanding” position, the successful candidate would be expected to:
- Be open to “embracing the entrepreneurial lifestyle”.
- Manage Sophie’s email, calendar, Shopify, meeting agendas, social media platforms and personal appointments.
- Protect Sophie’s time and energy.
- Anticipate her needs, and help “realise the CEO’s vision”.
- Crave personal growth, without ever wanting to be the CEO.
- Handle the day-to-day operations and activities of her nutrition and fitness business, The Bod.
- Fold laundry and water Sophie’s plants – or “pants” as the listing read due to an unfortunate typo.
Responding to her critics, Sophie told Daily Mail Australia that she sought inspiration from job ads posted by renowned entrepreneurs and business experts – the likes of YouTuber Dan Martell, investor Leila Hormozi and Gary Vaynerchuk. an American businessman and author.
She didn’t specify whether or not she had penned the listing (which has a number of spelling errors and repeated lines) herself.
She added: “I have never actually had an EA prior – not once since starting my business in 2012. The role has a salary range of $110-$180k depending on experience”.
