Convention centre launches virtual event solution for business

Melbourne Convention and Exhibition Centre (MCEC) is launching a virtual event offering to help customers connect with their audiences in uncertain times.

From ticketed online events to corporate launches, large scale conferences and even virtual gala dinners, MCEC can provide an elevated virtual experience with high production values to match, which further cements the centre’s reputation as Melbourne’s destination for big ideas and inspirational events.

As part of the offering, MCEC has invested in purpose built studios that allow for scalable events—from a more intimate fireside chat, to a panel discussion of up to six presenters. There’s also the capacity to host live-streaming across multiple spaces that allow for a hybrid of virtual and in-person events, for when restrictions ease.

MCEC Chief Executive Peter King says virtual or hybrid events will play an important part in the future; “While we can’t meet in person or use our studios under current restrictions in Melbourne at the moment, we’re offering our customers solutions on the other side of our city’s Stage 4 restrictions.”

“At MCEC, our knowledge, passion, top-of-the-range technology and dedicated studios are all under one roof, ensuring a seamless experience from planning to delivery,” Mr King said.