Be one of the first to explore MCEC’s new spaces

The finish line is in sight for Melbourne Convention and Exhibition Centre’s (MCEC) $200 million expansion site, which is under a month away from opening.

Once completed, the new space will cement MCEC’s position as the largest convention and exhibition space in Australia, with an increased total size of over 70,000 square metres.

The 20,000-square-metre expansion includes flexible, multi-purpose event space, 1,000 seat plenary theatre, multiple meeting rooms, a banquet room and the Goldfields Café and Bar.

MCEC Chief Executive, Peter King said customer experience was front of mind when planning the design.

“We want to ensure our facilities suit the needs of our customers, rather than constraining them to fit within our space. A multi-purpose area with a retractable 1,000 seat theatre and adaptable meeting rooms are just two of the many flexible features throughout the new building,” Mr King said.

Over 300 events have been confirmed or are being negotiated for the new expansion space, between July 2018 and the end of 2024.

It’s an exciting time for MCEC, having just announced a partnership with creative powerhouse C2 International. A world first, this union signals a dramatic shift ahead for the future of business events.

The partnership grants MCEC customers exclusive access to C2’s experiential design platform and signature “labs” – challenging yet playful ideation sessions.

Founded by Cirque du Soleil and Sid Lee, C2 International is a major innovative force in the global business events industry. The company curates immersive and interactive experiences, compelling participants to reframe their thinking and draw on innate creativity.

MCEC’s expansion customer launch event offers event professionals the opportunity to be one of the first to explore its new spaces and experience how MCEC are reinventing the future of events.

Expansion customer launch event
Date: Monday 9 July 2018
Time: 6pm – 9.30pm

Register your interest in attending this event.